Liga Portuguesa Contra a SIDA (Portuguese League Against AIDS): Wear a Condom

Liga Portuguesa Contra a SIDA (Portuguese League Against AIDS): Wear a Condom
Average: 7 (34 votes)

Use in case of being "on fire"

Advertising Agency: McCann Erickson, Lisbon, Portugal
Art Director: Tiago Pinto
Copywriter: Susana Lourenço
Photographer: José Gomes Ferreira
Published: April 2011

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9 comments

peticaca's picture
191 pencils
peticacaTuesday, August 23, 2011 - 04:28

Like the idea but.... will it really change deep behavior ? Don't think so.... it's a one shot action

Wordnerd's picture
6714 pencils
WordnerdTuesday, August 23, 2011 - 04:55

it's nice. and what else can they do than giving away condoms for free? i think this will work better than any campaign you have to remember in such a moment

velle's picture
1556 pencils
velleTuesday, August 23, 2011 - 08:47

dang. it's good.

Jackbr's picture
1173 pencils
JackbrTuesday, August 23, 2011 - 15:27

ok

Jack

f_cleto's picture
26 pencils
f_cletoTuesday, August 23, 2011 - 16:30

have an idea there, too fake sorry to have been the layout

artyduran's picture
1309 pencils
artyduranWednesday, August 24, 2011 - 16:39

Like it.

Rictor's picture
12 pencils
RictorThursday, August 25, 2011 - 15:18

"the condom inside is collectable"
the wording is a little confusing, collect and trade with your friends.
"retrievable" would have been better.

hill's picture
56 pencils
hillWednesday, August 31, 2011 - 11:50

nice concept!

Empty space's picture
2 pencils
Empty spaceFriday, September 9, 2011 - 09:50

I've seen this concept before on a t-shirt. http://www.ebay.com/itm/CASE-EMERGENCY-BREAK-GLASS-CONDOM-Funny-T-SHIR...