Life Is Fun Rail Safety: Puzzles
Advertising Agency: Exit10, USA
Art Director / Illustrator: Constance Leonard
Copywriter: Andres Foldvari
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12 Comments
What a weird campaign. The art direction is great but the connection between childlike fun and playfulness and being safety conscious at the rail station is just such a stretch don't even know what to say...
i dont get anything of this!
--
Everartz
| Everartz |
Have fun while you ride, I think. Enjoy life without driving.
I DON'T GET THIS CAMPAIGN
B of A
it's a student work isn't it? Very boring execution. Reminds me on easyjet. orange background, typeface "cooper"... and boring ideas here...sorry
If i had time to play with those games, I'd be thinking "Life is extremely boring..."
I hope I'm not playing those games near a railroad track. I'd get squashed instantly.
-Natalie
http://www.nataliemarion.com
I was going to say that! But the plus side is that you'll stare at it so much you'll remember the message...while you're being hit by a train.
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fun ad...
makes no sense to me.
life is terrible with these stupid things