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11 comments

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

What a weird campaign. The art direction is great but the connection between childlike fun and playfulness and being safety conscious at the rail station is just such a stretch don't even know what to say...

everartz's picture
everartz
7611 pencils

i dont get anything of this!
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Everartz

| Everartz |

Boris's picture
Boris
98 pencils

Have fun while you ride, I think. Enjoy life without driving.

Nanel's picture
Nanel
283 pencils

I DON'T GET THIS CAMPAIGN

Whitefang's picture
Whitefang
509 pencils

B of A

djakuza's picture
djakuza
517 pencils

it's a student work isn't it? Very boring execution. Reminds me on easyjet. orange background, typeface "cooper"... and boring ideas here...sorry

McBain5000's picture
McBain5000
115 pencils

If i had time to play with those games, I'd be thinking "Life is extremely boring..."

NatalieM's picture
NatalieM
1687 pencils

I hope I'm not playing those games near a railroad track. I'd get squashed instantly.

bucklebones's picture
bucklebones
25 pencils

fun ad...

BigBrother's picture
BigBrother
94 pencils

makes no sense to me.

Guest's picture
Guest

life is terrible with these stupid things

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