LG: LG's fastest processor

Advertising Agency: Young & Rubicam, São Paulo, Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Thiago Lacorte
Copywriter: Ana Reber
Illustrator: Julius Otha

23 comments

Guest's picture
Guest

Done by students, one year ago: http://ronny-nick.blogspot.com/

BFB's picture
BFB
938 pencils

It's not even the same message! One is saying ultra thin and one is saying "fast processing". Yeah, they both come outta magazines and have to be thin for that but they don't use the same gimmick. This hardly counts as "done".

monicamexico's picture
monicamexico
830 pencils

Done before.

Guest's picture
Guest

wrong.

Guest's picture
Guest

solo es el recurso pero la idea no

Guest's picture
Guest

Absolut different idea, I agree. And I think absolutley brilliant! Done before,... nooooot

Guest's picture
Guest

next

Guest's picture
Guest

still its stuck after the loading is done haha

Guest's picture
Guest

being happen time ago. Liking first time. Now liking lesser be not gud. NO! NOT liking!!
Have time feel sad for see time. Beter be now and not first time looking ad.
Load to see is no happen ...hit buton no be look time.

Guest's picture
Guest

learn to speak english dumbass

Guest's picture
Guest

How does the loading bar work?

Guest's picture
Guest
Guest's picture
Guest

A ideia é bacaninha, o erro foi querer vender gato a preço de lebre. Porisso tanta confusão. Uma pagina de revista, com o aplique holografico, ja seria o suficiente.

Guest's picture
Guest

Who has a budget for this concept?!?!?!
I need to move to Brazil

whitespace's picture
whitespace
1953 pencils

holographic bar... something tells me this is fake. a holographic bar doesn't work nearly so perfectly... you could be a bit taller or shorter and the bar wouldn't be filling.

agungsatria's picture
agungsatria
27 pencils

*@*
Great..like the way

*@*

Guest's picture
Guest

Me dice más de lo delgada que es que de lo rápido que sea su procesador... Además la gente está acostumbrada a ver en anuncios de portátiles donde apenas se abren muestran imágenes, etc... De modo que esa idea no funciona para este concepto...

Guest's picture
Guest

*opening the paper laptop very, very slowly...*

Wordnerd's picture
Wordnerd
6660 pencils

this holografic-loading-bar shit is too much. there are THIN laptops to do this for! (in fact i think i have seen this for one)

Guest's picture
Guest

I think this is a great ad, forget the previous comments, it would have been even better though if you had managed to put the lenticular bar in the magazine instead of a pullout, but i don't know the logistics of that. Either way nice idea, and good luck, i reckon it may pick up something at awards.

Guest's picture
Guest

I did similarry. And this girl saw my portfolio.
Humm.. What we can say about that?

Guest's picture
Guest

the media has been used in this way... the message or concept is too weak to stand out. If your focus is faster laptops or whatever, say thin and fast - you would come up with way more better ideas for that than this execution. Its not unique, its not interesting and its not cummunication fast beacuse the loading bar stops in the end and then what?? it goes fater to the end and then youll have to wait. I say, go back and make another 150 ideas.

Guest's picture
Guest

The concept is very clear and the holographic bar thing is great! Don´t care about the bullshit in previous comments. Nice job!

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