Levi's: Pop-up closet

Advertising Agency: Mortierbrigade, Belgium
Producer: Veerle de Vos
Creative Direction: Jens Mortier, Joost Berends, Philippe Deceuster
Creatives: Tim Arts & Stefan van den Boogaard
Designer: Daan de Haan
Illustrator: Marianne Lock

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21 comments

keithstoeckeler's picture
keithstoeckeler
425 pencils

Someone is going to run with this concept and brand it as dorm/student furniture. It's too good not to.
Very creative thinking.

Marlus Lau's picture
Marlus Lau
1806 pencils

What a terrible song, but very nice idea. Very well.

thedesignaddict's picture
thedesignaddict
5329 pencils

Interesting, but I am not sure how this benefits the brand? How & where is it meant to be used?

michdec's picture
michdec
440 pencils

I want one! Not really sure why 'cause I'm sure it won't really work - but it's cool!
Can you buy them in-store or what?

TimArts's picture
TimArts
3 pencils

@thedesignaddict: It's a direct mailing to editor in chief of 6 of the most popular womans magazines in the Netherlands and Belgium. The card is handwritten and the closet filled with clothes.

@michde It really works!

thedesignaddict's picture
thedesignaddict
5329 pencils

Thanks, that information is vital to understanding the 'idea'. Nice work. I like it.

michdec's picture
michdec
440 pencils

Amazing! thanks!:D

alejulimaty's picture
alejulimaty
838 pencils

brilliant. i wish i had one

flanders's picture
flanders
34 pencils

I dont think that is impressive, honestly. Sorry

salamandos's picture
salamandos
1947 pencils

the art project is already older.

http://www.shedworking.co.uk/2009/11/pop-up.html

look on the internet -> adapt

chris myles's picture
chris myles
429 pencils

the Levis closest thing is very creative. Well done Levis.

amchamas's picture
amchamas
92 pencils

i like it. i would consider it packaging design.

anHiiieeta's picture
anHiiieeta
328 pencils

get me one;)

Blackvertising's picture
Blackvertising
33 pencils

great

badvertising's picture
badvertising
66 pencils

very cool

MarieMarie's picture
MarieMarie
6 pencils

like

fruvru's picture
fruvru
3 pencils

soooo nice
what`s the song?

sandhya rao's picture
sandhya rao
217 pencils

i did'nt like this ad but i liked levi's pop-up closet

lynnholilin's picture
lynnholilin
118 pencils

reminds me of one of those DIY kid's playhouse made of cardboard. i had one of those when i was little, SO fun to play in them :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Marc-Carillet's picture
Marc-Carillet
21 pencils

In my Personal Statement, it is really quiet amazing and funny but nevertheless, GOOD work for a job well done. Nice tactics!

Charlie_12's picture
Charlie_12
97 pencils

They seriously need more doctors in Africa especially Central Africa.

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