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Pop-up closet

Published/Aired: 
January 2010
Description: 

Direct advertisment created by Mortierbrigade, Belgium for Levi's, within the category: Fashion.

Advertising Agency: Mortierbrigade, Belgium
Producer: Veerle de Vos
Creative Direction: Jens Mortier, Joost Berends, Philippe Deceuster
Creatives: Tim Arts & Stefan van den Boogaard
Designer: Daan de Haan
Illustrator: Marianne Lock

Comments (21)

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Highest Rated

Charlie_12's picture
Charlie_12
Activity Score 97

They seriously need more doctors in Africa especially Central Africa.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Someone is going to run with this concept and brand it as dorm/student furniture. It's too good not to.
Very creative thinking.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

What a terrible song, but very nice idea. Very well.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Interesting, but I am not sure how this benefits the brand? How & where is it meant to be used?

michdec's picture
michdec
Activity Score 440

I want one! Not really sure why 'cause I'm sure it won't really work - but it's cool!
Can you buy them in-store or what?

TimArts's picture
TimArts
Activity Score 3

@thedesignaddict: It's a direct mailing to editor in chief of 6 of the most popular womans magazines in the Netherlands and Belgium. The card is handwritten and the closet filled with clothes.

@michde It really works!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Thanks, that information is vital to understanding the 'idea'. Nice work. I like it.

michdec's picture
michdec
Activity Score 440

Amazing! thanks!:D

alejulimaty's picture
alejulimaty
Activity Score 842

brilliant. i wish i had one

flanders's picture
flanders
Activity Score 34

I dont think that is impressive, honestly. Sorry

salamandos's picture
salamandos
Activity Score 1947

the art project is already older.

http://www.shedworking.co.uk/2009/11/pop-up.html

look on the internet -> adapt

chris myles's picture
chris myles
Activity Score 429

the Levis closest thing is very creative. Well done Levis.

amchamas's picture
amchamas
Activity Score 92

i like it. i would consider it packaging design.

anHiiieeta's picture
anHiiieeta
Activity Score 328

get me one;)

Blackvertising's picture
Blackvertising
Activity Score 35

great

badvertising's picture
badvertising
Activity Score 66

very cool

MarieMarie's picture
MarieMarie
Activity Score 6

like

fruvru's picture
fruvru
Activity Score 3

soooo nice
what`s the song?

sandhya rao's picture
sandhya rao
Activity Score 217

i did'nt like this ad but i liked levi's pop-up closet

lynnholilin's picture
lynnholilin
Activity Score 118

reminds me of one of those DIY kid's playhouse made of cardboard. i had one of those when i was little, SO fun to play in them :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Marc-Carillet's picture
Marc-Carillet
Activity Score 21

In my Personal Statement, it is really quiet amazing and funny but nevertheless, GOOD work for a job well done. Nice tactics!

Charlie_12's picture
Charlie_12
Activity Score 97

They seriously need more doctors in Africa especially Central Africa.

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