Levi's: Pop-up closet

Someone is going to run with this concept and brand it as dorm/student furniture. It's too good not to.
Very creative thinking.

What a terrible song, but very nice idea. Very well.

Interesting, but I am not sure how this benefits the brand? How & where is it meant to be used?

I want one! Not really sure why 'cause I'm sure it won't really work - but it's cool!
Can you buy them in-store or what?

@thedesignaddict: It's a direct mailing to editor in chief of 6 of the most popular womans magazines in the Netherlands and Belgium. The card is handwritten and the closet filled with clothes.

@michde It really works!

brilliant. i wish i had one

I dont think that is impressive, honestly. Sorry

the art project is already older.

http://www.shedworking.co.uk/2009/11/pop-up.html

look on the internet -> adapt

the Levis closest thing is very creative. Well done Levis.

i like it. i would consider it packaging design.

get me one;)

great

very cool

like

soooo nice
what`s the song?

i did'nt like this ad but i liked levi's pop-up closet

It's good, but it can't be very sturdy and I highly doubt anyone would actually attempt to use it. But again, that's just me.

This seems to interesting to me. I was so impressed to see this. It looks simple but beautiful. I also want to have one for me.

puppies for sale

Good job.

Fatiga

It's good, but it can't be very sturdy and I highly doubt anyone would actually attempt to use it. But again, that's just me.

playground equipment

reminds me of one of those DIY kid's playhouse made of cardboard. i had one of those when i was little, SO fun to play in them :-)