The iPhone Protective Case

June 2011
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The Leica V-Lux 20 is the ideal camera for on-the-got It’s user-friendly and especially handy – qualities it shares with the iPhone. In one respect though the Leica leaves the iPhone far behind; although the same size, it takes much better pictures. As a give-away for trade visitors, protective cases were produced that made iPhones look like a Leica V-Lux 20, They enabled people to experience immediately the handy size of the camera.

Advertising Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Martin Stulz
Copywriter: Marietta Mügge
Art Director: Benny Goldstein
Designers: Joelle Hauser, Sarah Paul

Comments (7)

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kalpesh78's picture
2578 Activity Scores

Why compare these 2 products at all. I think with the iphone 4 you can do much more that a lecia can't do. Its a phone people. Not a camera.

ideas....30 minutes nahi toh free.