Lebanese Autism Society: Read autism from a different angle

To understand children with Autism, sometimes you have to read them from a different angle.

In Lebanon, there is a very low awareness on autism. We wanted to demonstrate the efforts needed to understand "autism" in a tangible and experiential way. As Children with Autism never look you straight in the eyes, and are most commonly non responsive on an emotional and social level, the press ad requires readers to make the effort of looking at autism from "a different angle" using typographic distortion. This was the only way to read what was in the child's mind. and that is exactly how to approach a child with autism - closely, calmly, and from a completely different angle.

Advertising Agency: Memac Ogilvy, Beirut, Lebanon
Creative Director: Moe Minkara
Art Directors: May Fawwaz, Jihane Fadel
Copywriters: Moe Minkara, Malek Badreddine
Additional credits: Rima Rizkallah
Published: March 2013

5 comments

Iman Mansour's picture
Iman Mansour
6 pencils

Very original! Something new!

certaintly's picture
certaintly
4056 pencils

looks very superficial to me. taking advantage of a very old recourse just to force the pun of "reading" them differently

kleenex's picture
kleenex
32474 pencils

I .like it.

ThisIsGuerrilla's picture
ThisIsGuerrilla
49 pencils

good one...

Inkwell's picture
Inkwell
148 pencils

As a parent of an autistic kid, I tell people this all of the time. Kudos to the agency for the demonstration.

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