Le Coq Sportif: T-Shirt Discounter

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Production: Evgeny Kharchenko


kleenex's picture
34654 pencils

For this interesting concept do I have to buy the T-Shirt first before I get to cut it up????

Redpr's picture
216 pencils

No, you will get it for free

Vikashjha's picture
2 pencils


TexasH's picture
365 pencils

I think i miss something here. Like the concept. And the link with the brand.
Ok, if you cut it, free boobs. But why?

Memetic's picture
150 pencils

What does it all mean?

ItMatters's picture
2171 pencils

I need a bit more explanation.

Nike Diesel's picture
Nike Diesel
13389 pencils

Looks like a lame excuse to see tits...

alejulimaty's picture
840 pencils

makes no sense

rama pranendra's picture
rama pranendra
29 pencils

she's pretty, that's all i get

rosshoodies's picture
6 pencils

When I first saw the shirt I was intrigued by the concept. Interesting and creative way of attracting potential customers. I wouldn't say it's a waste of money to buy the shirt and cut it off later as I believe the shop would offer more discounts to the consumers to cover up their losses. Also not many shirts has the design of coupons on it so if the person doesn't want to cut the shirt, it can be used as a normal simple shirt.

Redpr's picture
216 pencils

Yes, you are absolutely right!

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