Latvian Transplantation Centre: Donors

Brief:
The brief from the client was to develop the campaign against speeding and agressive driving and in that way reduce the number of car accidents and people killed on the roads. Target audience were those who consider the speeding kind of lifestyle - the protest to existing speed limits, not people who are exceeding the allowed speed for some 10km/h, but those who are playing hide and seek with the police.

Solution:
Organ Donors Certificate was developed as a part of the campaign. Agency analysed that the reason for speeding is very social, fast driving is considered to be cool among large groups of the society. Since lecturing would not work for grown-ups it was necessary to shock the target audience. Another social problem - shortage of organs needed for transplantation was found and during the campaign agressive drivers were asked to sign their organs to those who are waiting in rows for transplantaton operations, by signing Organ Donors Certificate. Certificates were issued directly to aggressive drivers during raids by the Latvian road traffic police.

Results:
Number of victims dropped by 29%. You may ignore the ad, but you will always remember the day you signed your Organ Donors Certificate and devoted your organs to somebody else. Campaign raised as well the discussion of another social problem - the sortage of organ donors, Transplantation Center was very thankful and client had nothing against combined solution, since the main task was to save lives.

Advertising Agency: MOOZ!, Riga, Latvia
Creative Director: Eriks Stendzenieks
Art Director: Maris Upenieks
Account Manager: Sabine Rapa
Designer: Toms Linins

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14 comments

truecopy's picture
truecopy
400 pencils

Bravo!

"Sex sells. Truth even better." - A friend

iRIO's picture
iRIO
224 pencils

wow! it's realy terrible

Heaven's picture
Heaven
88 pencils

está buenísimo!!!

ss

jmscarane's picture
jmscarane
48 pencils

Love the art.

alvinpck's picture
alvinpck
1467 pencils

Is this real? The drivers are forced to signed this?

...
http://alvinpck.deviantart.com/gallery/

gonzohj's picture
gonzohj
103 pencils

I just can say: Wish I thought that!
Maybe being asked by the police to sign the certificate is quite straightforward but the copy is beautiful.

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

StuartLittle's picture
StuartLittle
468 pencils

How they approache the drivers?

whitespace's picture
whitespace
1953 pencils

jajajaja

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

LOL! the drivers will NEVER drive roughly!

Big ideas are often small

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Oh fire and brimstone, it makes you feel sooo bad!!!!!

I hate the tone of this and it's so worthy it makes me feel sick and angry, however it would made me feel the intended reaction.

We're going to need more lube.

Weezard's picture
Weezard
50 pencils

Brilliant! Loved it!

Frits Harkema's picture
Frits Harkema
713 pencils

Maybe you can do something similar with people who want to commit suicide? You could give flyers to people entering the madhouse.

ria24's picture
ria24
30 pencils

Great job guys.

this ad can help u win US$ 11,000, as CCA ( concerned communicator award for social issues is on ).
u only need to send ur ad(published or un published) by email to cca@epatrika.com, fill the entry form downloadable from www.concernedcommunicatoraward.org

u need not pay anything to participate in CCA. Contest is open only for ad profs and freelancers.
there is no restriction on the number of entries by a participant.

gud luck !

ria24's picture
ria24
30 pencils

Great job guys.

this ad can help u win US$ 11,000, as CCA ( concerned communicator award for social issues is on ).
u only need to send ur ad(published or un published) by email to cca@epatrika.com, fill the entry form downloadable from www.concernedcommunicatoraward.org

u need not pay anything to participate in CCA. Contest is open only for ad profs and freelancers.
there is no restriction on the number of entries by a participant.

gud luck !

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