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Published/Aired: 
June 2008
Description: 

Brief:
The brief from the client was to develop the campaign against speeding and agressive driving and in that way reduce the number of car accidents and people killed on the roads. Target audience were those who consider the speeding kind of lifestyle - the protest to existing speed limits, not people who are exceeding the allowed speed for some 10km/h, but those who are playing hide and seek with the police.

Solution:
Organ Donors Certificate was developed as a part of the campaign. Agency analysed that the reason for speeding is very social, fast driving is considered to be cool among large groups of the society. Since lecturing would not work for grown-ups it was necessary to shock the target audience. Another social problem - shortage of organs needed for transplantation was found and during the campaign agressive drivers were asked to sign their organs to those who are waiting in rows for transplantaton operations, by signing Organ Donors Certificate. Certificates were issued directly to aggressive drivers during raids by the Latvian road traffic police.

Results:
Number of victims dropped by 29%. You may ignore the ad, but you will always remember the day you signed your Organ Donors Certificate and devoted your organs to somebody else. Campaign raised as well the discussion of another social problem - the sortage of organ donors, Transplantation Center was very thankful and client had nothing against combined solution, since the main task was to save lives.

Advertising Agency: MOOZ!, Riga, Latvia
Creative Director: Eriks Stendzenieks
Art Director: Maris Upenieks
Account Manager: Sabine Rapa
Designer: Toms Linins

Comments (14)

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Highest Rated

ria24's picture
ria24
Activity Score 30

Great job guys.

this ad can help u win US$ 11,000, as CCA ( concerned communicator award for social issues is on ).
u only need to send ur ad(published or un published) by email to cca@epatrika.com, fill the entry form downloadable from www.concernedcommunicatoraward.org

u need not pay anything to participate in CCA. Contest is open only for ad profs and freelancers.
there is no restriction on the number of entries by a participant.

gud luck !

truecopy's picture
truecopy
Activity Score 399

Bravo!

"Sex sells. Truth even better." - A friend

iRIO's picture
iRIO
Activity Score 224

wow! it's realy terrible

Heaven's picture
Heaven
Activity Score 88

está buenísimo!!!

ss

jmscarane's picture
jmscarane
Activity Score 48

Love the art.

alvinpck's picture
alvinpck
Activity Score 1467

Is this real? The drivers are forced to signed this?

...
http://alvinpck.deviantart.com/gallery/

gonzohj's picture
gonzohj
Activity Score 103

I just can say: Wish I thought that!
Maybe being asked by the police to sign the certificate is quite straightforward but the copy is beautiful.

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

StuartLittle's picture
StuartLittle
Activity Score 468

How they approache the drivers?

whitespace's picture
whitespace
Activity Score 1953

jajajaja

Ndukwe Onuoha's picture
Ndukwe Onuoha
Activity Score 149

LOL! the drivers will NEVER drive roughly!

Big ideas are often small

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Oh fire and brimstone, it makes you feel sooo bad!!!!!

I hate the tone of this and it's so worthy it makes me feel sick and angry, however it would made me feel the intended reaction.

We're going to need more lube.

Weezard's picture
Weezard
Activity Score 50

Brilliant! Loved it!

Frits Harkema's picture
Frits Harkema
Activity Score 713

Maybe you can do something similar with people who want to commit suicide? You could give flyers to people entering the madhouse.

ria24's picture
ria24
Activity Score 30

Great job guys.

this ad can help u win US$ 11,000, as CCA ( concerned communicator award for social issues is on ).
u only need to send ur ad(published or un published) by email to cca@epatrika.com, fill the entry form downloadable from www.concernedcommunicatoraward.org

u need not pay anything to participate in CCA. Contest is open only for ad profs and freelancers.
there is no restriction on the number of entries by a participant.

gud luck !

ria24's picture
ria24
Activity Score 30

Great job guys.

this ad can help u win US$ 11,000, as CCA ( concerned communicator award for social issues is on ).
u only need to send ur ad(published or un published) by email to cca@epatrika.com, fill the entry form downloadable from www.concernedcommunicatoraward.org

u need not pay anything to participate in CCA. Contest is open only for ad profs and freelancers.
there is no restriction on the number of entries by a participant.

gud luck !

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