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Land Rover LR4: The Land Rover Escape Key

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Joseph Bihag
Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Producer: Leng Panganiban
Production Manager: Binnu Cherian
Business Director: Zaakesh Mulla
Account Managers: Pierre Farra, Farid Hobeiche
Account Executive: Dara Al Faqih
Production Company: Pixel Plus Media, DeJavu Dubai
Photographer: Jacqui Nightscales Photography
Post Production Supervisor: Subash Mishra
Retoucher: Gitten Tom
3D Designer / Illustrator: Vineet Naik Parrikar

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12 comments

morse's picture
morse
15659 pencils

Very good idea. I would love to receive this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

yes. like.

bobby666's picture
bobby666
1460 pencils

applause guys... what a simple idea but the impact - ROVishing

hmaffia's picture
hmaffia
745 pencils

Gold!

kleenex's picture
kleenex
26920 pencils

What a good concept.

bakamono's picture
bakamono
1006 pencils

Not sure how this is great. Not all keyboards are the same and removing esc button will umm leave you without an esc button.

And no you can't destroy company property it's frowned upon. Why not send out.....NM.

because therefore it is

Chikoshay's picture
Chikoshay
291 pencils

don't get what so great about it?
why would i do it?

Nike Diesel's picture
Nike Diesel
13339 pencils

cute and tiny idea

raynold's picture
raynold
336 pencils

Shahir Zag rocks...

thedesignaddict's picture
thedesignaddict
5366 pencils

Wow. Done indeed. Same brand even.

wave's picture
wave
328 pencils

Done!!! Same brand!!! What a shame!!!

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