366 days of adventure

May 2012

Every year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours would stand out from the rest? We wanted to create a calendar that would be useful, highly interactive and would encourage the recipients to embrace their sense of adventure. We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. We created it in the form of a road map, which would take our recipient around the world in 366 days. Every distance was calculated, every ferry ride was worked out and every day was carefully planned based on the terrain people would encounter. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover would take them tomorrow or the next month. Increasing the interaction between the recipient and the brand. We sent out 5,000 calendars to our existing customers. Next year, we intend to print 10,000 pieces.

Direct advertisment created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Designer: Shahir Zag
Designer: Kalpesh Patankar
Copywriter: Guillaume Calmelet
Illustrator: Gitten Tom
Agency Producer: Amin Soltani
Producer: Leng Panganiban
Account Director: Sarah Locke
Account Manager: Pierre Farra

Comments (4)

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Highest Rated

kalra kieth's picture
kalra kieth
Activity Score 139


ABear's picture
Activity Score 194


vlwk's picture
Activity Score 154

Loving it for the design. Idea's very basic.

kleenex's picture
Activity Score 46805

simple works for me.

kalra kieth's picture
kalra kieth
Activity Score 139