La Charcuterie: Stationary
Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, we printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.
Advertising / Design Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director/Designer: Lisa Nakamura


14 comments
Sooooooo nice. I love it.
That is kinda cool.... but how do you get a hold of a business card if it is all stringed up?
This IS cool!
fantastic!
i dont get it :(
| Everartz |
It's stationary for a butcher. They use meat and related elements for the identity.
Ivan Raszl, admin of AotW
made me hungry…
you are an animal. ;)
nice, but not very original. Some predictable.
nice
That's funny.
.: look for the green giant on the label :.
Didn't they just do this for something else? Must be the printing on meat period at rethink.
Good brand strengthening.
Rachel Nightingale
Print Broker
very nice.
nemai mondal Bangladesh.