La Charcuterie: Stationary

Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, we printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.

Advertising / Design Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director/Designer: Lisa Nakamura

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14 comments

talkingisfree's picture
talkingisfree
2572 pencils

Sooooooo nice. I love it.

Grace's picture
Grace

That is kinda cool.... but how do you get a hold of a business card if it is all stringed up?

jorj's picture
jorj
638 pencils

This IS cool!

Guest's picture
Guest

fantastic!

everartz's picture
everartz
7611 pencils

i dont get it :(

| Everartz |

ivan's picture
ivan

It's stationary for a butcher. They use meat and related elements for the identity.

Ivan Raszl, admin of AotW

copycomoelcopi's picture
copycomoelcopi
822 pencils

made me hungry…

Guest's picture
Guest

you are an animal. ;)

silvi's picture
silvi
4172 pencils

nice, but not very original. Some predictable.

Guest's picture
Guest

nice

PERP's picture
PERP
433 pencils

That's funny.

.: look for the green giant on the label :.

Guest's picture
Guest

Didn't they just do this for something else? Must be the printing on meat period at rethink.

Inkit's picture
Inkit
8 pencils

Good brand strengthening.

Rachel Nightingale
Print Broker

Guest's picture
Guest

very nice.

nemai mondal Bangladesh.

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