As known, the pre-Christmas period is often quite stressful for people working in marketing departments. That´s why JWT Frankfurt developed the “24 Breaks before Christmas” Advent calendar as a mailing, in order to offer them 24 little relaxing KIT KAT breaks - one for each day in the Advent season. This way the 4-Finger KIT KAT became the world´s first 24 Finger KIT KAT.
24 Breaks before Christmas.
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