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Published/Aired: 
February 2013
Description: 

On a day where the birds and the bees and all things amorous are exploding around us, we thought it the most appropriate time to help raise awareness, and more importantly donations, for the Darlinghurst Kirketon Road Centre through a community based health message this Valentine’s. In an engaging and quirky way to promote love and safety around tomorrow we have distributed thousands of condoms in 70’s inspired graphic packaging through numerous bars and clubs in in the 2010/2011 postcode with the message; This Valentines Day, wherever you want to shoot your cupid’s arrow, remember “Love is...”

This Valentine's, wherever you want to shoot your cupid's arrow, show your true love.
This Valentine's Gift of Love is FREE. But if you love truely, any donation will wing its way to Kirketon Road Centre.

Advertising Agency: Lunch Partners, Sydney, Australia
Creative Director / Art Director / Copywriter: Darryn Devlin
Illustrator: Dan Marshall

Comments (6)

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Highest Rated

bate_palmas's picture
bate_palmas
Activity Score 1479

Play on graphics is the only redeeming factor in this turkey.

Spelling mistake notwithstanding, the copy is very, very, very, very, very poorly crafted.

Tom Megginson's picture
Tom Megginson
Activity Score 548

"Truely"? I expect this from translated work, but don't you speak English in Australia?

randomname's picture
randomname
Activity Score 137

At first I thought it might be a British spelling. But no such luck.

Tom Megginson's picture
Tom Megginson
Activity Score 548

It's a mistake. And in direct mail, an unforgivable one.

dotunbello's picture
dotunbello
Activity Score 148

lmao @ truely..visual looks like 2 butt and a ****

ItMatters's picture
ItMatters
Activity Score 2167

I think that's on purpose but 2 of them at the same time? Yes true love baby. I do like the play on graphics though.

bate_palmas's picture
bate_palmas
Activity Score 1479

Play on graphics is the only redeeming factor in this turkey.

Spelling mistake notwithstanding, the copy is very, very, very, very, very poorly crafted.

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