Kern Precision Scales: Precision Stationery

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell
ECD: David Harris
Kern Marketing Manager: Thomas Fimpel
Kern MD: Albert Sauter

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16 comments

luispiter's picture
luispiter
2756 pencils

ahhh i dont understand

nerio's picture
nerio
166 pencils

they make scales... the number is how much each item weighs (the envelope, business card, etc.)... very clever idea...

fotdot's picture
fotdot
659 pencils

Nice.

tirthomitro's picture
tirthomitro
2718 pencils

amazing!

they showed me a picture & i laughed
dignity has never been photographed

manumartin5's picture
manumartin5
1202 pencils

clean layout.

Sdb's picture
Sdb
1364 pencils

ok types...

suresh90's picture
suresh90
620 pencils

Cool Its nice.

thedesignaddict's picture
thedesignaddict
5329 pencils

Very nice.

sirvan's picture
sirvan
29870 pencils

Lovely.

+++

"I love some things, and don't love some other things."

barbe's picture
barbe
102 pencils

Beautifully simple. This is in the D&AD book.

maesepedro's picture
maesepedro
90 pencils

very good. love this stuff which makes something boring interesting.

Bife's picture
Bife
101 pencils

nice

Bob.C's picture
Bob.C
1135 pencils

Sharp very sharp - the extra details are a nice touch which make it worth paying attention each time

ace85le's picture
ace85le
3939 pencils

Love it. Clean and effective.

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James Nester's picture
James Nester
6 pencils

Thanks for the kind comments. See more bits and pieces from the campaign at http://www.bookofjames.co.uk and http://www.kern-sohn.com/news/experiments/index-gb.html - and if you now want your own scientific precision scales try http://www.precisely.org.uk :-) James N

James Nester's picture
James Nester
6 pencils

Oh and if you're interested, you can also find out more about Kern at http://en.wikipedia.org/wiki/Kern_%26_Sohn

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