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Precision Stationery

Agency: 
Published/Aired: 
January 2011
Description: 
Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell
ECD: David Harris
Kern Marketing Manager: Thomas Fimpel
Kern MD: Albert Sauter

Comments (16)

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Highest Rated

James Nester's picture
James Nester
Activity Score 6

Oh and if you're interested, you can also find out more about Kern at http://en.wikipedia.org/wiki/Kern_%26_Sohn

luispiter's picture
luispiter
Activity Score 2756

ahhh i dont understand

nerio's picture
nerio
Activity Score 166

they make scales... the number is how much each item weighs (the envelope, business card, etc.)... very clever idea...

fotdot's picture
fotdot
Activity Score 673

Nice.

tirthomitro's picture
tirthomitro
Activity Score 2758

amazing!

they showed me a picture & i laughed
dignity has never been photographed

manumartin5's picture
manumartin5
Activity Score 1196

clean layout.

Sdb's picture
Sdb
Activity Score 1362

ok types...

suresh90's picture
suresh90
Activity Score 620

Cool Its nice.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very nice.

sirvan's picture
sirvan
Activity Score 29860

Lovely.

+++

"I love some things, and don't love some other things."

barbe's picture
barbe
Activity Score 102

Beautifully simple. This is in the D&AD book.

maesepedro's picture
maesepedro
Activity Score 90

very good. love this stuff which makes something boring interesting.

Bife's picture
Bife
Activity Score 99

nice

Bob.C's picture
Bob.C
Activity Score 1161

Sharp very sharp - the extra details are a nice touch which make it worth paying attention each time

ace85le's picture
ace85le
Activity Score 3939

Love it. Clean and effective.

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James Nester's picture
James Nester
Activity Score 6

Thanks for the kind comments. See more bits and pieces from the campaign at http://www.bookofjames.co.uk and http://www.kern-sohn.com/news/experiments/index-gb.html - and if you now want your own scientific precision scales try http://www.precisely.org.uk :-) James N

James Nester's picture
James Nester
Activity Score 6

Oh and if you're interested, you can also find out more about Kern at http://en.wikipedia.org/wiki/Kern_%26_Sohn

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