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Cup and pen

Agency: 
Published/Aired: 
May 2011
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Description: 

To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell

Comments (9)

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James Nester's picture
James Nester
6 Activity Scores

Thanks for the kind comments. See more bits and pieces from the campaign at http://www.bookofjames.co.uk and http://www.kern-sohn.com/news/experiments/index-gb.html - if you now want your own scientific precision scales try http://www.precisely.org.uk and if you want to know more about Kern & Sohn visit Wikipedia: http://en.wikipedia.org/wiki/Kern_%26_Sohn

:-) James N

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