Kern Precision Scales: Cup and pen

Kern Precision Scales: Cup and pen
Average: 8 (25 votes)

To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell

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9 comments

ivan's picture
ivanMonday, May 16, 2011 - 07:19

Check out the stationary too: http://adsoftheworld.com/media/dm/kern_precision_scales_precision_stat...

Ivan Raszl, admin of AotW

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanMonday, May 16, 2011 - 07:49

I'm most fond of the pen, cause that's sort of interactive in a way. Coffee cup fits the stationary very well. Smart. Job well done.

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morse's picture
11501 pencils
morseMonday, May 16, 2011 - 08:06

The pen is amazing. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture
997 pencils
bhuvneshwar.chdMonday, May 16, 2011 - 08:32

very neat & clean add.
good

"If you are irritated by every rub, how will you be polished?"
— Rumi

Bife's picture
103 pencils
BifeMonday, May 16, 2011 - 14:59

neatness

Bob.C's picture
952 pencils
Bob.CMonday, May 16, 2011 - 21:04

Great continuation of the original idea which was very impressive, see ivan's link. The pen is fun, but I'm curious why only one decimal place. Can't wait to see what you come up with next.

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ace85le's picture
3941 pencils
ace85leTuesday, May 17, 2011 - 11:00

love it. clean and effective.

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Kriativity's picture
424 pencils
KriativityWednesday, May 18, 2011 - 06:06

nice nice!where's my cup of coffee?

James Nester's picture
6 pencils
James NesterThursday, June 2, 2011 - 12:00

Thanks for the kind comments. See more bits and pieces from the campaign at http://www.bookofjames.co.uk and http://www.kern-sohn.com/news/experiments/index-gb.html - if you now want your own scientific precision scales try http://www.precisely.org.uk and if you want to know more about Kern & Sohn visit Wikipedia: http://en.wikipedia.org/wiki/Kern_%26_Sohn

:-) James N