Kern Precision Scales: Cup and pen

To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell

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9 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I'm most fond of the pen, cause that's sort of interactive in a way. Coffee cup fits the stationary very well. Smart. Job well done.

morse's picture
morse
14019 pencils

The pen is amazing. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

very neat & clean add.
good

"If you are irritated by every rub, how will you be polished?"
— Rumi

Bife's picture
Bife
101 pencils

neatness

Bob.C's picture
Bob.C
1118 pencils

Great continuation of the original idea which was very impressive, see ivan's link. The pen is fun, but I'm curious why only one decimal place. Can't wait to see what you come up with next.

ace85le's picture
ace85le
3941 pencils

love it. clean and effective.

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Kriativity's picture
Kriativity
418 pencils

nice nice!where's my cup of coffee?

James Nester's picture
James Nester
6 pencils

Thanks for the kind comments. See more bits and pieces from the campaign at http://www.bookofjames.co.uk and http://www.kern-sohn.com/news/experiments/index-gb.html - if you now want your own scientific precision scales try http://www.precisely.org.uk and if you want to know more about Kern & Sohn visit Wikipedia: http://en.wikipedia.org/wiki/Kern_%26_Sohn

:-) James N

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