JWT Amsterdam: Light up your fireplace

Light up your fireplace with this set of 5 paraffin blocks displaying the greatest fires in history! The series of 5 paraffin blocks, available in matching box, contain 5 cityscapes of the ‘Greatest Fires in History’. Now you too can watch as Rome burns, or should you prefer, Tokyo, Chicago, London, or San Francisco. And whilst back in the year 66 AD, Rome burned for 6 long days. You can have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine. Arson has never been so fun.

Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Bas Korsten, Mark Peeters, Robert Nelk
Design: Kyoko Takeshita
Photographers: Chuck Studios, Erik de Koning
Producer: Elisah Boektje
Published: January 2013

8 comments

eins-eins-null's picture
eins-eins-null
867 pencils

call me stiff but i dont find that funny. some survivors still live.

simonvano's picture
simonvano
4 pencils

Ha, I doubt that.. As far as I see the last fire they used as reference (Tokyo) was in 1923.
Love it, order me a set!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

interesting

Love creating ads..

Erikk's picture
Erikk
8 pencils

Wow, this is really disgusting. Are you out of your mind?!

adri10288's picture
adri10288
333 pencils

Didn't people die in those fires? That's exactly what I want to think about when I'm resting my elbow on the mantle and swirling a cognac.

The concept of a visual on the burning log is interesting...but not sure about that visual specifically.

alausa's picture
alausa
1414 pencils

I say we let em be!

Bruno Brasileiro's picture
Bruno Brasileiro
90 pencils

When I grab my glass of wine and my book to sit beside a fireplace the last thing I want to remember are such tragedies that killed thousands of people. Don't get me wrong, I see that there's an idea behind all that but seriously, you don't want to mess with this kind of History when it comes to happy moments. Remember the 9/11 ad for WWF? So...

Daland's picture
Daland
140 pencils

I don't think that this is disrespectful, disgusting or whatever. It reminds people that fire is a powerful thing.
So i'm think more on the line of "we shall never forget" then "Ha-ha" - Nelson

But then again that is what pretests are for ;-).

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