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Trojan Art Director Recruiting

Agency: 
Published/Aired: 
November 2010
Description: 

Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.

Comments (10)

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Highest Rated

Draper's picture
Draper
Activity Score 183

Photographer WHORES! Bad.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's indeed some trojan horse. Clever! I'd like to see the look on an AD's face when he sees such an ad.

shortafella's picture
shortafella
Activity Score 1063

great idea!

Lazarus's picture
Lazarus
Activity Score 1536

Pretty cool.

Prof's picture
Prof
Activity Score 1449

bored to death

Quite really.

theanc's picture
theanc
Activity Score 2783

Interesting. But I don't think this is needed to reach the target. It seems unnecessary to me.

Glut's picture
Glut
Activity Score 3937

bored

kalpesh78's picture
kalpesh78
Activity Score 2578

I'd like to apply :)

ideas....30 minutes nahi toh free.

cracker66's picture
cracker66
Activity Score 163

how lame is this?

Mark F's picture
Mark F
Activity Score 15

got the job

Draper's picture
Draper
Activity Score 183

Photographer WHORES! Bad.

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