Jung von Matt: Trojan Art Director Recruiting

Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Matthias Grotter
Copywriter: Gert Schilling, Holger Diesinger
Photographers: Uwe Düttmann, Emir Haveric, Achim Lippoth, Igor Panitz, Ralph Baiker, Staudinger&Franke, Anke Luckmann, Alexandra Klever, Joe Hoelzl, Jan van Endert, Alex Rank, Martijn Oort, Jörg Rothhaar, Gregor Collienne, Camilla Armbrust, Revo
Published: November 2010


Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That's indeed some trojan horse. Clever! I'd like to see the look on an AD's face when he sees such an ad.

shortafella's picture
1059 pencils

great idea!

Lazarus's picture
1502 pencils

Pretty cool.

Prof's picture
1453 pencils

bored to death

Quite really.

theanc's picture
2778 pencils

Interesting. But I don't think this is needed to reach the target. It seems unnecessary to me.

Glut's picture
3947 pencils


kalpesh78's picture
2580 pencils

I'd like to apply :)

ideas....30 minutes nahi toh free.

cracker66's picture
163 pencils

how lame is this?

Mark F's picture
Mark F
15 pencils

got the job

Draper's picture
183 pencils

Photographer WHORES! Bad.

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