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Jung von Matt: Trojan Art Director Recruiting

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Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Matthias Grotter
Copywriter: Gert Schilling, Holger Diesinger
Photographers: Uwe Düttmann, Emir Haveric, Achim Lippoth, Igor Panitz, Ralph Baiker, Staudinger&Franke, Anke Luckmann, Alexandra Klever, Joe Hoelzl, Jan van Endert, Alex Rank, Martijn Oort, Jörg Rothhaar, Gregor Collienne, Camilla Armbrust, Revo
Published: November 2010

10 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Thu, 2011-02-03 15:25

That's indeed some trojan horse. Clever! I'd like to see the look on an AD's face when he sees such an ad.

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shortafella's picture 1033 pencils
shortafella | Fri, 2011-02-04 03:40

great idea!

hopa, scuze

Lazarus's picture 1304 pencils
Lazarus | Fri, 2011-02-04 06:49

Pretty cool.

Prof's picture 1503 pencils
Prof | Fri, 2011-02-04 10:47

bored to death

Quite really.

theanc's picture 2697 pencils
theanc | Fri, 2011-02-04 12:44

Interesting. But I don't think this is needed to reach the target. It seems unnecessary to me.

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Glut's picture 4076 pencils
Glut | Fri, 2011-02-04 13:48
3

bored

kalpesh78's picture 2096 pencils
kalpesh78 | Sat, 2011-02-05 02:37

I'd like to apply :)

ideas....30 minutes nahi toh free.

cracker66's picture 167 pencils
cracker66 | Sat, 2011-02-05 14:47
1

how lame is this?

Mark F's picture 15 pencils
Mark F | Sun, 2011-02-06 22:17
8

got the job

Draper's picture 183 pencils
Draper | Wed, 2011-03-30 11:38
1

Photographer WHORES! Bad.

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