00:00
NewerOlder

Jung von Matt: Trojan Art Director Recruiting

Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Matthias Grotter
Copywriter: Gert Schilling, Holger Diesinger
Photographers: Uwe Düttmann, Emir Haveric, Achim Lippoth, Igor Panitz, Ralph Baiker, Staudinger&Franke, Anke Luckmann, Alexandra Klever, Joe Hoelzl, Jan van Endert, Alex Rank, Martijn Oort, Jörg Rothhaar, Gregor Collienne, Camilla Armbrust, Revo
Published: November 2010

10 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That's indeed some trojan horse. Clever! I'd like to see the look on an AD's face when he sees such an ad.

shortafella's picture
shortafella
1059 pencils

great idea!

Lazarus's picture
Lazarus
1502 pencils

Pretty cool.

Prof's picture
Prof
1453 pencils

bored to death

Quite really.

theanc's picture
theanc
2778 pencils

Interesting. But I don't think this is needed to reach the target. It seems unnecessary to me.

Glut's picture
Glut
3947 pencils

bored

kalpesh78's picture
kalpesh78
2580 pencils

I'd like to apply :)

ideas....30 minutes nahi toh free.

cracker66's picture
cracker66
163 pencils

how lame is this?

Mark F's picture
Mark F
15 pencils

got the job

Draper's picture
Draper
183 pencils

Photographer WHORES! Bad.

Log in or register to post comments