Jelitta Self Promo: Big Bang

WTF?
An ad agency? Self Promo?
Then what you are doing for your clients?

pretty stupid

this is so... stupid kewl!! ya!!

Not so bad...better than lots of others agencies "self-promo" ideas.
But, i believe that the best self promo is the work agencies do for clients.

it's good idea. i like it.

is mailing fireworks legal?

Hehe, next marketing ploy, anthrax in the mail… oh sorry that’s so lame, so done before.

-Serge @ http://www.tvadfad.com/

it's as bad as when the cow comes home drunk and in a bad mood, saying: "boom, I saw someone's work. it was crap."

a little forced, don't you think?

They're trying to create a memorable experience, a talking point. So when the people who received it talk to their business buddies, they'll say "our ad agency sent us firecrackers for Christmas."

However, I think there are other more effective means to get the point across. Say something meaningful other than "HEY, REMEMBER US???? WE'RE STILL HERE!!!! HERE ARE SOME EXPLOSIVES, HAHA IT'S A CUTE JOKE, GIVE US YOUR MONEY!!!"

I find this to be quite boring, especially since the firecrackers doesn't work. Might as well have sent out party poppers with safety warnings. Cheaper than a USD.

hey i think this idea is very old. we done same idea before. anyway congratulations to bino thomma. but where is jessan and vinod? they can do better works.

A lot of agencies do self promo. It's a necessity. But these often end up as the toughest briefs.
Being too close to the product tends to lessen your objectivity.

Now, here's the thing. I find this one quite mundane. Not an agency I'd be excited about if this DM piece were my only basis.
I find the "10 years of blah blah. 5 great blah blah. One blah." format tired and should be taken out back and shot.

Over 3000 years of civilization
1000 times this "countdown" method of writing has been done. Maybe more.
2 times it was considered clever
0 times it should be tried again.

send this to all LIS investors. because they need some thing without paying money to celebrate the new year.

ice idea and execution

I hate it when people say that something has been done before. Ideas are only new combinations drawn out of existing material. Please understand that. Great work Lal.

Every time I take a peek at the comments, I wonder: don't these know-all guest commentators read the submission? From what I read, these are MOCK firecrackers sent out for NEW YEARS'S. So where does the explosives angle (or the anthrax insinuation) come from?
A good DM; not out of this world, but definitely one that worth making to the front pages at Ads of the World.

Not at all.

i really dont understand why people go so mad with criticism. when you put up something here, we are supposed to say our comments about the work. so, all the stuff about guest commentators doing this and that are unwarrented for. we are guests and we feel like commenting. whoever doesn't like it, you just f*@k off. (all this for the great guest commentators' league)

about the stuff displayed here, it is plain ordinary. i think even the analogy is not working here. we have more reasons to celebrate, so wish you a happy new year. where is the connect here? and some big bang ideas sonce some year for the topping. can any of the big guys up there who are defending this idea tell me that?

the right connect would be (thouhg stupid still) we have more reasons to celebrate, so do our clients and associates. so you can also have a new year teaming up with us. but that this is not coming through here.

and the ordinary fire cracker doesn't imply a big bang. they gives a series of small bangs. the word big bang implies one big explosion, like say a dynamite or something.

Sick. Sick to the core. It seems that crackers become a self promotion tool every season in India. This one, if anything, is a cracker that fails to go off.

i dont like it..

why do all foreign guerilla ideas get laid out on black? it does a disservice to the look of the reprint

Congrats Mr. Lal & Bino for presenting Jelitta on global panorama...

At last, a kerala based agency, came out with an excellent work. Ideal way to promote an agency. In my 10 yrs career in the media industry, I havn`t found any other agency based in kerala doing this. Good work Jelitta. Nice logo....

Wow! You can send explosives in the mail in India? That's some serious stuff.

Bravo Lal & Bino
Good work...vykittu enthaa paruvaadi??

Good Job Lalji & Bino Thomaaa
Vykithentha paruvaadi???

I happen to be one of the recipients of the Jelitta New Year Gift Pack. I should confess that my first reaction was that of a shock on seeing the crackers and other stuff. Then I realized what a brilliant idea it was. Very different and very out of the box. Kudos to Jelitta - Regards, Pratheesh Balakrishnan, HPCL

One thing I have noticed, is that nearly every agency self promotion is really bad.
But then that makes sense - surely it's only the crap agencies, doing the crap work, that are desperate to get clients? And how do they get their clients (or not)? By doing shit self promo's.

brilliant idea

nice

The client liked it. Job well done :)

one thing.....

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