To appeal to people who are less engaged in classical music by letting them “experience” what the music offers “tunes just for themselves.”We focused on the effect and efficacy of classical music which “works on the human brain and tunes the mind and body system”.
Direct advertisment created by BBDO, Japan for Japan Philharmonic Orchestra, within the category: Recreation, Leisure.
Creative Director: Shinichi Ikeda
Art Director: Kenichiro Shigetomi
Agency Producers: Tatsuya Shimazaki, Rika Yamada
Executive Creative Director: Yoshihisa Ogata
Executive Planning Director: Peter Smyth
Strategic Planning Director: Koji Onishi
Account Manager: Haruhiko Ito
Planners: Toshiharu Takahashi, Kenta Takagi, Rina Tanaka, Tatsuro Kumaki, Yukina Oshibe
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More