Immersion: Return to sender

We turned expensive Canpages (Yellow Pages) ads into laminated envelopes and mailed them back to their owners with an offer to take them online for half the price.

Copywriter:Mike Catherall

Advertising Agency: Immersion Creative, Canada
Creative Director: Mike Catherall
Art Director: Lucas Gaudette
Photographer: Maria Hruschak

Published: 
August 2009

7 comments

Guest's picture
Guest

Awesome, simple, slick.

jorj's picture
jorj
638 pencils

Good idea.

yoshimotobear's picture
yoshimotobear
45 pencils

cool

crocodile ghandi's picture
crocodile ghandi
29 pencils

I bet it's profitable project !

Guest's picture
Guest

Awesome

KeithWDC's picture
KeithWDC
3 pencils

Tremendous! Great idea.

satrianee's picture
satrianee
3748 pencils

can very well convince any budget making executives in a company... Very effective I believe, and just "right to the point"

jealous-making idea!

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