We turned expensive Canpages (Yellow Pages) ads into laminated envelopes and mailed them back to their owners with an offer to take them online for half the price.
Advertising Agency: Immersion Creative, Canada
Creative Director: Mike Catherall
Art Director: Lucas Gaudette
Copywriter:Mike Catherall
Photographer: Maria Hruschak
Published: August 2009
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Comments
Awesome, simple, slick.
Good idea.
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cool
I bet it's profitable project !
Awesome
Tremendous! Great idea.
can very well convince any budget making executives in a company... Very effective I believe, and just "right to the point"
jealous-making idea!