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Immersion Creative: Return to sender

Immersion Creative: Return to sender
Your rating: None Average: 7.6 (25 votes)

We turned expensive Canpages (Yellow Pages) ads into laminated envelopes and mailed them back to their owners with an offer to take them online for half the price.

Advertising Agency: Immersion Creative, Canada
Creative Director: Mike Catherall
Art Director: Lucas Gaudette
Copywriter:Mike Catherall
Photographer: Maria Hruschak
Published: August 2009

7 Comments

Guest's picture
Guest | Sun, 2009-09-20 13:54
10

Awesome, simple, slick.

jorj's picture 626 pencils
jorj | Mon, 2009-09-21 01:58

Good idea.

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

yoshimotobear's picture 45 pencils
yoshimotobear | Mon, 2009-09-21 22:06
6

cool

crocodile ghandi's picture 29 pencils
crocodile ghandi | Tue, 2009-09-22 08:54

I bet it's profitable project !

Guest's picture
Guest | Thu, 2009-09-24 09:47

Awesome

KeithWDC's picture 3 pencils
KeithWDC | Mon, 2009-09-28 11:15
8

Tremendous! Great idea.

satrianee's picture 3782 pencils
satrianee | Mon, 2009-11-16 08:21
10

can very well convince any budget making executives in a company... Very effective I believe, and just "right to the point"

jealous-making idea!

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