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Published/Aired: 
November 2010
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Description: 

The flat-packed DM was attached inside the IKEA's catalogue. While the customers open the package of dm, a three-dimensional LACK side table pops up immediately. This gives the experience of simple assembly of LACK side table, which leaves a deep impression as well.

Creative Director / Copywriter: Kelvin Lai
Art Director: Woody Hu

Comments (13)

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Highest Rated

Xphia's picture
Xphia
614 Activity Scores

perhaps the kids would keep ask their parents for buying the real table too

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