I.A.R. (Recycling Environmental Institute): Sand Bottle
Work of a craftswoman who struggles to survive in the draught ridden Northeast region of Brazil.
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fuku
Copywriter: Daguito Rodrigues, Charles Faria
Published: January 2011


15 Comments
My favourite thing to do at a carnival as a kid! A cute and sentimental way to promote reuse and recycle, i like :)
Keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com/
This is a really cool technique. I've seen it in souvenir shops.
What hath God wrought
and going for thousands of bucks as well.
amazing! I cant just believe it. showing the real work as a DM is so appropriate here.
bite me
It's brilliant. A lot of thought had gone into this one.
This is very good recycling DM idea. Love it...
is it a "draught ridden Northeast region of Brazil" or "drought ridden"?
simple and nice
this is absolutely beautiful! no frills and it doesn't need any. very very well done. A great video for an important message.
keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com
One of the best things i saw lately, excellent idea and awesome end
Damn I always loved those bottles and wondered how they did it.
Brilliant way of using a popular and well-known technique to deliver a relevant message. Kudos.
Brilliant. Well done.
Utterly awesome!
amazing!
Cool, simple and nice!