Hyundai: Scented holiday card

Rather than a scented tree for your car, here's a scented car for your tree. Happy holidays from everyone at Hyundai.

Advertising Agency: Innocean, Canada
Creative Director: Gary Westgate
Art Director: Damon Crate
Copywriters: Matt Beasant, Joe Vu
Illustrator: Damon Crate
Account team: Mark Berardo, Vidas Kubilius, Joel Vitoreno
Published: December 2011

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16 comments

Hadrons's picture
Hadrons
5743 pencils

great idea. nicely done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thedesignaddict's picture
thedesignaddict
5337 pencils

Simple and memorable. Nice twist on the traditional.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

funny idea

Bianconiglio's picture
Bianconiglio
406 pencils

why?

Trichinosis's picture
Trichinosis
204 pencils

Great! Wonderful christmas mailing

knucklebum's picture
knucklebum
12 pencils

A complete and utter rip-off. And by another Toronto agency no less. Guess you guys never saw the Applied Arts annual this year?

http://www.appliedartsmag.com/winners_details.php?id=563&year=2011&hea...

Boo on you.

tack one's picture
tack one
16 pencils

never seen that no. I don't read applied arts, and we researched it. same year, same city. who would do that on purpose?

chuckieT's picture
chuckieT
680 pencils

Second "been done" campaign posted by Innocean Toronto in the past few months. (See Kia.) You guys need to look through more annuals. Or fewer annuals.

And who would hang this on their tree? A MB SLS maybe. But a Hyundai, unlikely.

tweeter's picture
tweeter
5 pencils

bad form...

tweeter's picture
tweeter
5 pencils

bad form...

djspiralz's picture
djspiralz
491 pencils

nice :)

superchaval's picture
superchaval
11 pencils

great!

dsklan's picture
dsklan
1927 pencils

nonsense at its best:)

andylefty's picture
andylefty
4533 pencils

Not sure who got there first, however really love this.
You can rate this with your honesty.

RonVerse's picture
RonVerse
207 pencils

hahaha love it

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