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10 Comments
My God!! This is exactly the same campaign "Text A Coffin Away" done by Saatchi & Saatchi Stockholm for Child Malnutrition Awareness, which won Silver Cannes Lions 2008!
http://www.canneslions.com/winners/direct/win_3_1_01344.htm
Same device, different idea.
teenquey, are you sure?
you should take a closer look again.
coffins used in two different campaigns don't make that campaigns the same, if the benefits and executions are totally different. why so many people here judge about things without even thinking about them properly?
cheers from Belgrade, anyway!
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Well done. Clearly shows the product's benefits.
This piece was actually done by Clemenger Proximity Melbourne. Great idea, superb execution.
Just what is this ad selling? Can someone please clarify.
wood that cannot be destroyed by termites (ants)
If you look at the copy on the underside of the coffin lid it says what the product is. The termites died because they couldn't eat their way out.
I like that a lot.
I think the undertaker courier was a bit unnecessary but its a good laugh anyway, and I think the construction industry is the type of audience who would appreciate this kind of humour.
Nice.
We're going to need more lube.