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Published/Aired: 
June 2008
Description: 

When the box was opened, there was a scaled model of a typical wedding car, which in Indian weddings is a very important part of the celebrations.

It's the journey of a lifetime. Let it begin in top gear.

Advertising Agency: Mindset Advertising, India
Account Management: Rishad John
Art Director: Bankupalli Ganesh
Copywriter: Mark Samuel

Comments (11)

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Highest Rated

aurobindo's picture
aurobindo
Activity Score 3

Wow really the wedding car is more demand in the city.

dasgoodads's picture
dasgoodads
Activity Score 101

Wow. A car in a box. That's it?

kshitijsalve's picture
kshitijsalve
Activity Score 25

How boring.

krautland's picture
krautland
Activity Score 3216

what pedestrian wrote that line?
starting in top gear means you'll never move an inch.

lullajeetu's picture
lullajeetu
Activity Score 2

Quite relevant in the Indian context. Good detailing, especially the colour of the car.

seemalatha's picture
seemalatha
Activity Score 2

Idea seems to be cool and relevant to Indian weddings, need to see the original box to comment more.

ganeshbanku's picture
ganeshbanku
Activity Score 4

It's the journey of a lifetime. Let it begin with baraat! Good

sumanthmani's picture
sumanthmani
Activity Score 2

Strikes the right chord with the Indians.

mishkaa's picture
mishkaa
Activity Score 296

which century do u belong to huh?

Leamiva's picture
Leamiva
Activity Score 10

I like the concept, keeping the tradition alive. I would put keys instead of the car in the box. That is how you start your journey.

vinoth's picture
vinoth
Activity Score 48

too lame idea for HICC... could have tried something better...

aurobindo's picture
aurobindo
Activity Score 3

Wow really the wedding car is more demand in the city.

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