Hyderabad International Convention Center: Car

It's the journey of a lifetime. Let it begin in top gear.

When the box was opened, there was a scaled model of a typical wedding car, which in Indian weddings is a very important part of the celebrations.

Advertising Agency: Mindset Advertising, India
Account Management: Rishad John
Art Director: Bankupalli Ganesh
Copywriter: Mark Samuel

11 comments

dasgoodads's picture
dasgoodads
101 pencils

Wow. A car in a box. That's it?

kshitijsalve's picture
kshitijsalve
25 pencils

How boring.

krautland's picture
krautland
3225 pencils

what pedestrian wrote that line?
starting in top gear means you'll never move an inch.

lullajeetu's picture
lullajeetu
2 pencils

Quite relevant in the Indian context. Good detailing, especially the colour of the car.

seemalatha's picture
seemalatha
2 pencils

Idea seems to be cool and relevant to Indian weddings, need to see the original box to comment more.

ganeshbanku's picture
ganeshbanku
4 pencils

It's the journey of a lifetime. Let it begin with baraat! Good

sumanthmani's picture
sumanthmani
2 pencils

Strikes the right chord with the Indians.

mishkaa's picture
mishkaa
296 pencils

which century do u belong to huh?

Leamiva's picture
Leamiva
10 pencils

I like the concept, keeping the tradition alive. I would put keys instead of the car in the box. That is how you start your journey.

vinoth's picture
vinoth
48 pencils

too lame idea for HICC... could have tried something better...

aurobindo's picture
aurobindo
3 pencils

Wow really the wedding car is more demand in the city.

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