Hyderabad International Convention Center: Car

It's the journey of a lifetime. Let it begin in top gear.

When the box was opened, there was a scaled model of a typical wedding car, which in Indian weddings is a very important part of the celebrations.

Advertising Agency: Mindset Advertising, India
Account Management: Rishad John
Art Director: Bankupalli Ganesh
Copywriter: Mark Samuel

Comments

Submitted by dasgoodads on Sat, 2008-06-21 09:02.

Wow. A car in a box. That's it?

Submitted by kshitijsalve on Sat, 2008-06-21 09:49.

How boring.

Submitted by krautland on Sat, 2008-06-21 20:07.

what pedestrian wrote that line?
starting in top gear means you'll never move an inch.

Submitted by lullajeetu on Mon, 2008-06-23 01:51.

Quite relevant in the Indian context. Good detailing, especially the colour of the car.

Submitted by seemalatha on Mon, 2008-06-23 01:52.

Idea seems to be cool and relevant to Indian weddings, need to see the original box to comment more.

Submitted by puspender on Mon, 2008-06-23 02:13.

It's the journey of a lifetime. Let it begin with baraat! Good

Submitted by sumanthmani on Mon, 2008-06-23 02:16.

Strikes the right chord with the Indians.

Submitted by mishkaa on Mon, 2008-06-23 04:47.

which century do u belong to huh?

Submitted by Leamiva on Thu, 2008-06-26 18:39.

I like the concept, keeping the tradition alive. I would put keys instead of the car in the box. That is how you start your journey.