HSBC: Eco-friendly e-bank statement

There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement. Just get in to www.hsbc.com.co We want more stand up trees.

Advertising Agency: teamHSBC, Bogotá, Colombia
Creative Director / Copywriter: Oscar Nemogá
Art Director: Pierre Montana
Account Director: Paola Orozco
Published: October 2009

15 comments

ace85le's picture
ace85le
3939 pencils

What is so brilliant about this envelope?

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture
Guest

so litteral....

hagemony's picture
hagemony
335 pencils

love the copy but more eco-friendly if it done as a viral or email.

Juan Cabral's picture
Juan Cabral
709 pencils

Hmmm... This looks like an intern trying to promote himself.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

everartz's picture
everartz
7611 pencils

i like it :)

| Everartz |

Guest's picture
Guest

I think you guys didn´t understand it. The idea here is that this is the regular statement envelope you receive every month from the bank, and now it is used to communicate the new e - statement option. I THINK IS NICE.

Guest's picture
Guest

I think you guys didn´t understand it. The idea here is that this is the regular statement envelope you receive every month from the bank, and now it is used to communicate the new e - statement option. It´s nice.

ace85le's picture
ace85le
3939 pencils

No I think you didn't understand what we meant. Noone didn't understand such a simple and straightforward thing.

The thing is this kind of printing on monthly statements is so popular nowadays. The way to convey the message is not new, and there's no creative elements at all.

I've seen envelopes like this a thousand times before - from banks, tel. cos, insurance cos, etc - with the same message!

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

alvinpck's picture
alvinpck
1467 pencils

What is the envelope made of?

martois's picture
martois
67 pencils

Is this real, I'm not so sure?

but for the record, HSBC want more stand up trees?

http://www.greenpeace.org.uk/blog/forests/how-the-world-bank-and-hsbc-...

I expect they will save $$ in printing and mailing costs, I'd be more impressed if they used it to plant trees instead.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest

I've missed the idea.. oh no..you've missed the idea ))
Ua

rolling.stone's picture
rolling.stone
2740 pencils

i liked the idea more had they done something like, when they turn the tree portion flips automatically, in my opinion it would have been more impactfull

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

pajazo mental

hari.'s picture
hari.
375 pencils

Dzsoi > smart

chirag's picture
chirag
52 pencils

simple and clear

Log in or register to post comments