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Hot Wheels Toys: Tracktape

Hot Wheels Toys: Tracktape
Your rating: None Average: 8.1 (34 votes)

The track tape is a very simple, fun and economic way of transforming every single place into a hot wheels ad. Besides, the track tape works as advertising, placed exactly where the target is by the own target market.

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Victor Alvarado, Fernando Carrera
Art Directors: Victor Alvarado, Fernando Carrera
Copywriters: Fernando Carrera, Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio

8 Comments

Prasad Weerasekara's picture 459 pencils
Prasad Weerasekara | Thu, 2011-06-23 00:15
10

I like this idea....

DBB's picture 1224 pencils
DBB | Thu, 2011-06-23 02:50

Oh no! i wish i would have thought of that!!!

Ben Dover's picture 1268 pencils
Ben Dover | Thu, 2011-06-23 05:51

Absolutely fantastic. Try and get away from this branding.

addeluxe's picture 2 pencils
addeluxe | Thu, 2011-06-23 07:09

Very nice. But not very new!

http://showcase.designinmainz.de/detail/de/18940/#info002

welsh523's picture 159 pencils
welsh523 | Thu, 2011-06-23 08:39

Touche with the Matchbox reference. Still, Hot Wheels continues to do it better. That being said, I was always a Matchbox guy.

Glut's picture 4076 pencils
Glut | Thu, 2011-06-23 09:22
7

nice, really nice,

sirvan's picture 30000 pencils
sirvan | Thu, 2011-06-23 09:36

Cute idea. But not buying the "makes every kids bedroom into advertising" angle. It's just a product. A smart one.

+++

"I love some things, and don't love some other things."

Martijn.'s picture 62 pencils
Martijn. | Thu, 2012-04-19 08:52
7

Like the idea!

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