Hot Wheels Toys: Tracktape

The track tape is a very simple, fun and economic way of transforming every single place into a hot wheels ad. Besides, the track tape works as advertising, placed exactly where the target is by the own target market.

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Victor Alvarado, Fernando Carrera
Art Directors: Victor Alvarado, Fernando Carrera
Copywriters: Fernando Carrera, Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio

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7 comments

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

I like this idea....

DBB's picture
DBB
1215 pencils

Oh no! i wish i would have thought of that!!!

addeluxe's picture
addeluxe
2 pencils
welsh523's picture
welsh523
150 pencils

Touche with the Matchbox reference. Still, Hot Wheels continues to do it better. That being said, I was always a Matchbox guy.

Glut's picture
Glut
3947 pencils

nice, really nice,

sirvan's picture
sirvan
29870 pencils

Cute idea. But not buying the "makes every kids bedroom into advertising" angle. It's just a product. A smart one.

+++

"I love some things, and don't love some other things."

Martijn.'s picture
Martijn.
74 pencils

Like the idea!

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