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Don't drink & drive key chains

Agency: 
Published/Aired: 
December 2012
Description: 
Advertising Agency: Ogilvy, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Director: Amitabh Agnihotri, Sameer Sojwal
Creative Group Head: Yogesh Pradhan
Business Director: Ajay Mehta
Account Director: Kankana Ghosh
Designer: Sameer Sojwal
Account manager: Devasmita Halder

Comments (12)

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Highest Rated

Jpglue's picture
Jpglue
Activity Score 28

Excellent Idea

kleenex's picture
kleenex
Activity Score 43398

Winner!!!

kempinski's picture
kempinski
Activity Score 14

Really good.

Emerson_Morruga's picture
Emerson_Morruga
Activity Score 53

Like

Hervshtanah's picture
Hervshtanah
Activity Score 141

Amazing!

philips's picture
philips
Activity Score 50

Such a lame idea being appreciated so much! May i call it a student work or a dumb student work? i think the second one would be the right one. Oh yeah... talking about the applauding comments by my predecessors, it's evident that they are the creators of this dumb piece of work, or may be from the agency which created this $#!t.

glutamin's picture
glutamin
Activity Score 107

Good work.

mercedes's picture
mercedes
Activity Score 181

Wow! 4 senior creative brains for such a mediocre work!

Grrrr's picture
Grrrr
Activity Score 1961

Well, any damaged car on the Don't Drink&Drive brief would be alarming... but, as we see, not to everybody.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

naah... doesn't work for me...

And then GOD said...
Let there be creativity!!!

ankitadv's picture
ankitadv
Activity Score 818

good creative

Klara K.'s picture
Klara K.
Activity Score 3343

Message like this have a powerful and not nice impact on a person. I wouldn't want to go from a party and be handed MY keys with some new keychain, which is a sign that someone was manipulating my thing without my slightest permission, and get my good mood ruined. It is an important message but the execution is intrusive and will only left people with negative emotion.

Jpglue's picture
Jpglue
Activity Score 28

Excellent Idea

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