Hot Wheels: Don't drink & drive key chains

Advertising Agency: Ogilvy, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Director: Amitabh Agnihotri, Sameer Sojwal
Creative Group Head: Yogesh Pradhan
Business Director: Ajay Mehta
Account Director: Kankana Ghosh
Designer: Sameer Sojwal
Account manager: Devasmita Halder
Published: December 2012

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12 comments

kleenex's picture
kleenex
26822 pencils

Winner!!!

kempinski's picture
kempinski
14 pencils

Really good.

Emerson_Morruga's picture
Emerson_Morruga
53 pencils

Like

Hervshtanah's picture
Hervshtanah
140 pencils

Amazing!

philips's picture
philips
50 pencils

Such a lame idea being appreciated so much! May i call it a student work or a dumb student work? i think the second one would be the right one. Oh yeah... talking about the applauding comments by my predecessors, it's evident that they are the creators of this dumb piece of work, or may be from the agency which created this $#!t.

glutamin's picture
glutamin
107 pencils

Good work.

mercedes's picture
mercedes
179 pencils

Wow! 4 senior creative brains for such a mediocre work!

Grrrr's picture
Grrrr
1951 pencils

Well, any damaged car on the Don't Drink&Drive brief would be alarming... but, as we see, not to everybody.

the_lizard_king's picture
the_lizard_king
1259 pencils

naah... doesn't work for me...

And then GOD said...
Let there be creativity!!!

ankitadv's picture
ankitadv
826 pencils

good creative

Klara K.'s picture
Klara K.
2695 pencils

Message like this have a powerful and not nice impact on a person. I wouldn't want to go from a party and be handed MY keys with some new keychain, which is a sign that someone was manipulating my thing without my slightest permission, and get my good mood ruined. It is an important message but the execution is intrusive and will only left people with negative emotion.

Jpglue's picture
Jpglue
30 pencils

Excellent Idea

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