Hot Wheels: Don't drink & drive key chains

Advertising Agency: Ogilvy, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Director: Amitabh Agnihotri, Sameer Sojwal
Creative Group Head: Yogesh Pradhan
Business Director: Ajay Mehta
Account Director: Kankana Ghosh
Designer: Sameer Sojwal
Account manager: Devasmita Halder
Published: December 2012

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kleenex's picture
26822 pencils


kempinski's picture
14 pencils

Really good.

Emerson_Morruga's picture
53 pencils


Hervshtanah's picture
140 pencils


philips's picture
50 pencils

Such a lame idea being appreciated so much! May i call it a student work or a dumb student work? i think the second one would be the right one. Oh yeah... talking about the applauding comments by my predecessors, it's evident that they are the creators of this dumb piece of work, or may be from the agency which created this $#!t.

glutamin's picture
107 pencils

Good work.

mercedes's picture
179 pencils

Wow! 4 senior creative brains for such a mediocre work!

Grrrr's picture
1951 pencils

Well, any damaged car on the Don't Drink&Drive brief would be alarming... but, as we see, not to everybody.

the_lizard_king's picture
1259 pencils

naah... doesn't work for me...

And then GOD said...
Let there be creativity!!!

ankitadv's picture
826 pencils

good creative

Klara K.'s picture
Klara K.
2695 pencils

Message like this have a powerful and not nice impact on a person. I wouldn't want to go from a party and be handed MY keys with some new keychain, which is a sign that someone was manipulating my thing without my slightest permission, and get my good mood ruined. It is an important message but the execution is intrusive and will only left people with negative emotion.

Jpglue's picture
30 pencils

Excellent Idea

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