Huge ketchup, mustard and mayonnaise sachets

December 2011
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Hot Pocket® Sadia Extreme X-Burger gains a new idea this week. The new product is much bigger than the traditional with more meat and special sauce. To accompany all this greatness in taste and size, DDB Brasil created huge ketchup, mustard and mayonnaise sachets to accompany the sandwich. Packages much bigger than regular sachets served in restaurants were placed in several magazines of different segments. On the back of the sachets there is a print ad with the characteristics of the new Hot Pocket® Sadia X-Treme Burger.

Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Creative VP: Marco Versolato
Group Creative Directors: Guilherme Jahara, Wilson Mateos
Art Directors: Daniel Chagas Martins, Samyr Souen, Guilherme Jahara
Copywriter: Rodrigo Mendonça
Account Supervisors: Polika Teixeira, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
Planners: Cynthia Horowicz, Camila Lima
Media: Monica de Carvalho, Patrícia Muratori, Fabiana Manfredi, Rodrigo Chamorro
Art Buyers: Clariana Costa, Daniela Strang
Photographer: Rafael Costa
Illustrator: Techno Image
Making Of Photographer: Kaue Uema
Graphic Producer: Clariana Costa, Anelito Nobrega
Images Treatment: 24 \ 7id
Filling of products in sachets: Ekma Food Products
Sachets' printing: Flexpack Packaging Solutions

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jackblack's picture
2350 Activity Scores

The mustard looks like it's custard. Yuck.