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Huge ketchup, mustard and mayonnaise sachets

Agency: 
Published/Aired: 
December 2011
Description: 

Hot Pocket® Sadia Extreme X-Burger gains a new idea this week. The new product is much bigger than the traditional with more meat and special sauce. To accompany all this greatness in taste and size, DDB Brasil created huge ketchup, mustard and mayonnaise sachets to accompany the sandwich. Packages much bigger than regular sachets served in restaurants were placed in several magazines of different segments. On the back of the sachets there is a print ad with the characteristics of the new Hot Pocket® Sadia X-Treme Burger.

Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Creative VP: Marco Versolato
Group Creative Directors: Guilherme Jahara, Wilson Mateos
Art Directors: Daniel Chagas Martins, Samyr Souen, Guilherme Jahara
Copywriter: Rodrigo Mendonça
Account Supervisors: Polika Teixeira, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
Planners: Cynthia Horowicz, Camila Lima
Media: Monica de Carvalho, Patrícia Muratori, Fabiana Manfredi, Rodrigo Chamorro
Art Buyers: Clariana Costa, Daniela Strang
Photographer: Rafael Costa
Illustrator: Techno Image
Making Of Photographer: Kaue Uema
Graphic Producer: Clariana Costa, Anelito Nobrega
Images Treatment: 24 \ 7id
Filling of products in sachets: Ekma Food Products
Sachets' printing: Flexpack Packaging Solutions

Comments (10)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

The mustard looks like it's custard. Yuck.

andylefty's picture
andylefty
Activity Score 4535

Brilliant idea and curious how much sauce is in each.

simonds08's picture
simonds08
Activity Score 598

my best estimate is that there is about 70grams of sauce in each

djspiralz's picture
djspiralz
Activity Score 491

lol

andylefty's picture
andylefty
Activity Score 4535

Thanks dude. Is that enough to fill that sachet?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very good one

dean viii's picture
dean viii
Activity Score 1686

nice. finally something good on here.

Karelgp's picture
Karelgp
Activity Score 123

Que buena, yo quiero uno de esos.

kleenex's picture
kleenex
Activity Score 43337

interesting idea,

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

That's a really creative idea. I can only imagine the reaction from the magazine publisher when the agency said "We want to put real ketchup, mustard and mayonnaise inside your magazine".

jackblack's picture
jackblack
Activity Score 2350

The mustard looks like it's custard. Yuck.

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