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Toy

Agency: 
Published/Aired: 
August 2013
Description: 
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Group Head / Copywriter: Nkanyezi Masango
Copywriter: Graham Krige
Art Directors: Rowan Foxcroft, Gareth Owen, Ayesha Mukadam
Creative Group Head / Art Director: Justin Joshua
Production Manager: Rory Bonnes
Art Buyer / Agency Producer: Ashleigh Hamilton
Account Director: Rowena Fester
Production Company: The Fraternity
Editor: Paul Charles
Cinematographer: Gareth Place
Photographer: Aimee Pozniak

Comments (6)

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Highest Rated

Mytwocents's picture
Mytwocents
Activity Score 285

Great idea. This goes beyond advertising.

Saikia's picture
Saikia
Activity Score 51

Stunning idea... awesome thinking by the Y&R team!

tirthomitro's picture
tirthomitro
Activity Score 2758

seriously good work. kudos.

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture
certaintly
Activity Score 3994

at first thought, this idea is one of those "damn that's so obvious and good i should have thought of that!"
but then, practically speaking, i realized that any kid would really just "wash" the SOAP (not their hands per-say) really quickly to get to the toy.

kleenex's picture
kleenex
Activity Score 43472

I think they would wash their hands, but I was wondering how many would get to the toy on the first wash???

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

brilliant

Mytwocents's picture
Mytwocents
Activity Score 285

Great idea. This goes beyond advertising.

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