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Hope Soap: Toy

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Group Head / Copywriter: Nkanyezi Masango
Copywriter: Graham Krige
Art Directors: Rowan Foxcroft, Gareth Owen, Ayesha Mukadam
Creative Group Head / Art Director: Justin Joshua
Production Manager: Rory Bonnes
Art Buyer / Agency Producer: Ashleigh Hamilton
Account Director: Rowena Fester
Production Company: The Fraternity
Editor: Paul Charles
Cinematographer: Gareth Place
Photographer: Aimee Pozniak

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6 comments

Saikia's picture
Saikia
48 pencils

Stunning idea... awesome thinking by the Y&R team!

tirthomitro's picture
tirthomitro
2722 pencils

seriously good work. kudos.

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture
certaintly
4060 pencils

at first thought, this idea is one of those "damn that's so obvious and good i should have thought of that!"
but then, practically speaking, i realized that any kid would really just "wash" the SOAP (not their hands per-say) really quickly to get to the toy.

kleenex's picture
kleenex
26358 pencils

I think they would wash their hands, but I was wondering how many would get to the toy on the first wash???

Mytwocents's picture
Mytwocents
174 pencils

Great idea. This goes beyond advertising.

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