Hope Soap: Toy

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Group Head / Copywriter: Nkanyezi Masango
Copywriter: Graham Krige
Art Directors: Rowan Foxcroft, Gareth Owen, Ayesha Mukadam
Creative Group Head / Art Director: Justin Joshua
Production Manager: Rory Bonnes
Art Buyer / Agency Producer: Ashleigh Hamilton
Account Director: Rowena Fester
Production Company: The Fraternity
Editor: Paul Charles
Cinematographer: Gareth Place
Photographer: Aimee Pozniak


Saikia's picture
51 pencils

Stunning idea... awesome thinking by the Y&R team!

tirthomitro's picture
2764 pencils

seriously good work. kudos.

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture
4056 pencils

at first thought, this idea is one of those "damn that's so obvious and good i should have thought of that!"
but then, practically speaking, i realized that any kid would really just "wash" the SOAP (not their hands per-say) really quickly to get to the toy.

kleenex's picture
34556 pencils

I think they would wash their hands, but I was wondering how many would get to the toy on the first wash???

CrackerJackWorks's picture
14731 pencils


Mytwocents's picture
200 pencils

Great idea. This goes beyond advertising.

Log in or register to post comments