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Hogar de Cristo: Box

Hogar de Cristo: Box
Your rating: None Average: 7.7 (18 votes)

Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano
Released: January 2008

18 Comments

peak900's picture 211 pencils

I like this idea with the "cardboxbox" ;) Smart and simple it makes the point.

Any already-done-comments?

frankopinion's picture 21 pencils

simple. nice.

des4graphic's picture 282 pencils

nice. simple

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\\Graphic in every where.... look around you!\\

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\\Graphic in every where.... look around you!\\

pacciotti's picture 19 pencils

nothing beats the feeling of unboxing an ugly box and then finding the ol' ugly drawing inside. crackheads heaven indeed.

sneakyhands's picture 1871 pencils

first off, crack is crackheads' heaven.

second, it is a lot of direct mail material that will probably become trash. as brilliant as it is, it's still pretty wasteful. at least that's what i think when i get door-spammed.

Andy-B's picture 280 pencils

aaaahhhh. sweet & touchy

SeanMartin's picture

Nice idea, but let's get real: these days, when people send pipe bombs by mail, who's gonna open an unmarked, unaskedfor box?

Javier Ramírez's picture 1236 pencils

Pero ¿qué tiene que ver la caja? ¿porqué una caja? la gente no vive en cajas, de hecho sus casas son de caña, no de cartón. Manda entonces una caja de fósforos.
Bastante pobre y predecible el texto.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Zeus's picture 916 pencils

me gusta!!..., me hubiera gustado más si la caja estuviera envuelta como un regalo o una mejor presentación, ya que así se ve muy informal

vvhisky's picture 116 pencils

already done, by me. :(

for a "no copy/paste" world day.

dico's picture 332 pencils

excellent idea!

AERC's picture 61 pencils

I'll never open a box whithout any identification. Good idea anyway

Zane's picture 110 pencils

Simple and effective

Jon Juan's picture

Almost everyone will open this. Curiosity is too powerful to deny sometimes, and I doubt that most people live their lives thinking that someone would have a reason to send them a pipe bomb...

losvanvan's picture

Yo le daria un cannes. Gran idea!!!!

Gi_bo's picture 1331 pencils

A mi forma de verlo muestra un problema maquillado. No llega a impactar por mostrar una cruda realidad. Por el contrario, la caja contiene planos de una casa muy comoda. La idea no es novedosa, pero es buena, y de hacerse, tendria mas impacto con planos de una vivienda tan pequeña, incomoda y ausente de necesidades básicas...Con la casa que se dibuja ahi, me motivaría a hacer una igual.

GiBo

Guest's picture
4

Love it. Just one thing I thought could have helped: an OE line. I know I always harp on people's lines, but the OE is cardinal to DMs. Perhaps if their label was on the box instead of in the letter. I'd love to see the letter, too.

Guest's picture

Excellent!!!!!!!

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