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Business cards

Agency: 
Published/Aired: 
March 2011
Description: 

Business cards for a baby store? Seems kind of dangerous with all those corners. And so, hip baby’s™ baby-proofed business card—a card with protective foam bumpers on each corner.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Jordan Cohen
Photography: Clinton Hussey
Account Manager: Amy Pelletier
Producer: Kerry Bhangu

Comments (12)

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Highest Rated

fremdscham's picture
fremdscham
Activity Score 4

Are they rubber? They appear to be polystyrene foam to me. Not quite the baby safe material I would hope for, but the concept does catch my eye.

Cordudoy_Boy's picture
Cordudoy_Boy
Activity Score 62

I like it!

That One Guy's picture
That One Guy
Activity Score 266

Really ... who cares? Rubber corners on a business card, now that's revolutionary.

Cordudoy_Boy's picture
Cordudoy_Boy
Activity Score 62

Babies can hurt them on the corner of a table. These cards are baby-proof like a table with rubber corners.

Boxey's picture
Boxey
Activity Score 8881

Doesn't have to be revolutionary. Just memorable and elevating the brand, which it does--however slightly.

Olafski001's picture
Olafski001
Activity Score 1193

isn't there a limit on the number of business cards an agency can make?
rethink kinda exaggerates
sorry guys

dollypoppin's picture
dollypoppin
Activity Score 1423

I don't think rubbers at the corners are necessary.

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"Nihil sub sole novum"

Themadartist1972's picture
Themadartist1972
Activity Score 325

i need to touch i am tactile! it's orgasmic

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Rethink needs to do a business card for doing business cards. They still make ads, right?

Almost cool but I agree, the corners are over-shooting the brand a bit.

sirvan's picture
sirvan
Activity Score 29860

All these guys do is business cards.

+++

"I love some things, and don't love some other things."

boom's picture
boom
Activity Score 154

It's funny, but Rethink, come on with these business cards. I think they did match boxes too. I'm not joking.

adgoodie's picture
adgoodie
Activity Score 184

Hmmm does this store HIp Baby actually sell "baby-safety merchandise"? If so, then this is an excellent idea. But if they're only in selling clothes and stuff then this idea is far removed from what the service actually provides. But I don't know the company so I can't say.

fremdscham's picture
fremdscham
Activity Score 4

Are they rubber? They appear to be polystyrene foam to me. Not quite the baby safe material I would hope for, but the concept does catch my eye.

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