Hip Baby: Business cards
Business cards for a baby store? Seems kind of dangerous with all those corners. And so, hip baby’s™ baby-proofed business card—a card with protective foam bumpers on each corner.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Jordan Cohen
Photography: Clinton Hussey
Account Manager: Amy Pelletier
Producer: Kerry Bhangu
13 Comments
I like it!
Really ... who cares? Rubber corners on a business card, now that's revolutionary.
Babies can hurt them on the corner of a table. These cards are baby-proof like a table with rubber corners.
Doesn't have to be revolutionary. Just memorable and elevating the brand, which it does--however slightly.
isn't there a limit on the number of business cards an agency can make?
rethink kinda exaggerates
sorry guys
I don't think rubbers at the corners are necessary.
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"Nihil sub sole novum"
i need to touch i am tactile! it's orgasmic
Rethink needs to do a business card for doing business cards. They still make ads, right?
Almost cool but I agree, the corners are over-shooting the brand a bit.
All these guys do is business cards.
+++
"I love some things, and don't love some other things."
It's funny, but Rethink, come on with these business cards. I think they did match boxes too. I'm not joking.
Hmmm does this store HIp Baby actually sell "baby-safety merchandise"? If so, then this is an excellent idea. But if they're only in selling clothes and stuff then this idea is far removed from what the service actually provides. But I don't know the company so I can't say.
Are they rubber? They appear to be polystyrene foam to me. Not quite the baby safe material I would hope for, but the concept does catch my eye.
Rubber corners on a calling card. This is entirely new and completely irrelevant. The appearance may seem cool but the whole idea is not. - Mario Romano