Hip Baby: Business cards

Business cards for a baby store? Seems kind of dangerous with all those corners. And so, hip baby’s™ baby-proofed business card—a card with protective foam bumpers on each corner.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Jordan Cohen
Photography: Clinton Hussey
Account Manager: Amy Pelletier
Producer: Kerry Bhangu

March 2011


Cordudoy_Boy's picture
62 pencils

I like it!

That One Guy's picture
That One Guy
266 pencils

Really ... who cares? Rubber corners on a business card, now that's revolutionary.

Cordudoy_Boy's picture
62 pencils

Babies can hurt them on the corner of a table. These cards are baby-proof like a table with rubber corners.

Boxey's picture
8881 pencils

Doesn't have to be revolutionary. Just memorable and elevating the brand, which it does--however slightly.

Olafski001's picture
1193 pencils

isn't there a limit on the number of business cards an agency can make?
rethink kinda exaggerates
sorry guys

dollypoppin's picture
1423 pencils

I don't think rubbers at the corners are necessary.

"Nihil sub sole novum"

Themadartist1972's picture
325 pencils

i need to touch i am tactile! it's orgasmic

Helmet Chrome's picture
Helmet Chrome
260 pencils

Rethink needs to do a business card for doing business cards. They still make ads, right?

Almost cool but I agree, the corners are over-shooting the brand a bit.

sirvan's picture
29860 pencils

All these guys do is business cards.


"I love some things, and don't love some other things."

boom's picture
154 pencils

It's funny, but Rethink, come on with these business cards. I think they did match boxes too. I'm not joking.

adgoodie's picture
184 pencils

Hmmm does this store HIp Baby actually sell "baby-safety merchandise"? If so, then this is an excellent idea. But if they're only in selling clothes and stuff then this idea is far removed from what the service actually provides. But I don't know the company so I can't say.

fremdscham's picture
4 pencils

Are they rubber? They appear to be polystyrene foam to me. Not quite the baby safe material I would hope for, but the concept does catch my eye.

Log in or register to post comments