Hemorio: Blood donation card
Let life go on those in need. Donate blood. Your help is what is missing.
Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Published: February 2009


14 Comments
love this. this is very strong than what we have done and seen with similar type of work.
bite me
a demo video for a simple pull-out card?
jurys isnt stupid....
How very old fashioned. Does the word Mar mean anything special in Brazil...is marcelo a progenitor of blood donation in Brazil?
Don't be silly
How many times have we seen this in the same window!!!
withalltherespects
I like it.
its a familiar idea..but i like it
good one! congrats brasil, outra vez
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Alexandre Brito
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monkey likes :)
http://www.monkeyworks.in/
Good Work
cool
I've seen that before thousands of times.
Good implementation, functional.
It doesn't matter if it was done before. It's blood donation. The important thing is that the message gets spread. Good way to make a better impact
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It might have been done before in a different context. Still, wonderful.