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My blood is red and black

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Published/Aired: 
June 2013
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My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Executive Creative Director: Marcelo Reis
Creative Director / Art Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodolfo Fernandes, Alexandre Pagano
Copywriters: Erick Mendonça, João Caetano Brasil

Comments (3)

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Highest Rated

Spoonfeederxxx11's picture
Spoonfeederxxx11
184 Activity Scores

Simple!

Excellent!

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