Hemoba Foundation: My blood is red and black
My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.
Advertising Agency: Leo Burnett Tailor Made, Brazil
Executive Creative Director: Marcelo Reis
Creative Director / Art Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodolfo Fernandes, Alexandre Pagano
Copywriters: Erick Mendonça, João Caetano Brasil