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A helping hand

Agency: 
Published/Aired: 
August 2012
Description: 
Advertising Agency: Publicis Communication, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Directors: Vivek Rao, Shahrukh Irani
Art Director: Santosh Sonawane
Copywriter: Manan Pandya
Photographer: Samier Salunke
Account Director: Natasha Kulkarni

Comments (13)

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Highest Rated

Mitzi's picture
Mitzi
Activity Score 69

.. the idea is gud

Milan Solanki's picture
Milan Solanki
Activity Score 994

normal sticks would be more comfortable to hold

shahid.h's picture
shahid.h
Activity Score 256

I haven't see a more uncomfortable stick lately.

zebraxas's picture
zebraxas
Activity Score 88

useless and expensive. not a simple idea nor a good one... FAIL

kleenex's picture
kleenex
Activity Score 43452

WTF!??!?!?

theguy's picture
theguy
Activity Score 4

This design doesn't seem very user-friendly. I can't imagine my grandparents being able to steady themselves with that grip.

And with it being distributed in India, what is up with the skin color of the walking stick hand? Seems almost racist and demeaning...

Knella's picture
Knella
Activity Score 150

like

Alfred Lover's picture
Alfred Lover
Activity Score 147

Yeah Good

baliais's picture
baliais
Activity Score 2608

Creepy

sheethalarya's picture
sheethalarya
Activity Score 39

works for me.

hasalaka.th's picture
hasalaka.th
Activity Score 288

This is not a suitable design.

bate_palmas's picture
bate_palmas
Activity Score 1479

Interesting idea, but I think it looks REALLY weird having all these old people walking around with them

LittleJoe's picture
LittleJoe
Activity Score 345

Terrible

Mitzi's picture
Mitzi
Activity Score 69

.. the idea is gud

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