HelpAge India: A helping hand

Advertising Agency: Publicis Communication, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Directors: Vivek Rao, Shahrukh Irani
Art Director: Santosh Sonawane
Copywriter: Manan Pandya
Photographer: Samier Salunke
Account Director: Natasha Kulkarni

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13 comments

Milan Solanki's picture
Milan Solanki
986 pencils

normal sticks would be more comfortable to hold

shahid.h's picture
shahid.h
256 pencils

I haven't see a more uncomfortable stick lately.

zebraxas's picture
zebraxas
85 pencils

useless and expensive. not a simple idea nor a good one... FAIL

kleenex's picture
kleenex
26441 pencils

WTF!??!?!?

theguy's picture
theguy
4 pencils

This design doesn't seem very user-friendly. I can't imagine my grandparents being able to steady themselves with that grip.

And with it being distributed in India, what is up with the skin color of the walking stick hand? Seems almost racist and demeaning...

Knella's picture
Knella
147 pencils

like

Alfred Lover's picture
Alfred Lover
124 pencils

Yeah Good

baliais's picture
baliais
2524 pencils

Creepy

sheethalarya's picture
sheethalarya
39 pencils

works for me.

hasalaka.th's picture
hasalaka.th
290 pencils

This is not a suitable design.

bate_palmas's picture
bate_palmas
1479 pencils

Interesting idea, but I think it looks REALLY weird having all these old people walking around with them

LittleJoe's picture
LittleJoe
345 pencils

Terrible

Mitzi's picture
Mitzi
69 pencils

.. the idea is gud

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