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Mis-Fortune Cookies

Published/Aired: 
September 2011
Description: 

As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.

Account Director:Sally Willis

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriters: Paul Catmur, Jesse Stevens, Matt Weavers

Comments (11)

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Highest Rated

pointmade's picture
pointmade

Hell in a Handbasket.

fokka85's picture
fokka85
Activity Score 51

Persons unknown?

HTG's picture
HTG
Activity Score 239

Nothing like ass holes getting to be ass holes to make ass holes like me laugh my ass off.

meawwy5558's picture
meawwy5558
Activity Score 8

woohoo!

JHam's picture
JHam
Activity Score 58

poor

jackblack's picture
jackblack
Activity Score 2350

I think these guys in NZ need a history lesson. Fortune cookies are for Chinese restaurants, not Italian ones. So go find 'Hell's Chinese Take Out', then you've got yourselves a great idea. Right now it doesn't I'm afraid.

dontboobilly's picture
dontboobilly
Activity Score 63

Nice one team

@Andywyeth

dontboobilly's picture
dontboobilly
Activity Score 63

Nice one team

@Andywyeth

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Confusion...pizza/cookies...?!?!

kleenex's picture
kleenex
Activity Score 43452

I love the idea.

Big McLargehuge's picture
Big McLargehuge
Activity Score 76

"But fortune cookies are for Chinese restaurants?!?!"

I don't think this is lost on them... Ideas are supposed to be novel.

pointmade's picture
pointmade

Hell in a Handbasket.

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